MailerLite Email Templates: How to Choose and Test a Template
A practical guide to choosing MailerLite email templates, keeping campaigns readable and testing mobile, links and accessibility.
A template can speed up email production, but a complicated design can distract from the message or break on a reader’s device. Choose a repeatable layout that supports your content and test the actual email before sending it to subscribers.
Choose a layout for the content
A text-forward newsletter may need only a clear heading, short introduction and a few useful links. A product update might need consistent product details and a visible call to action. Keep the hierarchy simple enough to scan on a phone.
Check the provider’s current template library and plan details; available templates or editing features may change. A reusable branded template is usually more valuable than a large catalogue that your team never uses.
Make it readable and resilient
- Use descriptive subject and preheader text that match the message.
- Keep body text legible on a small screen and avoid relying only on images.
- Use meaningful link text rather than “click here” everywhere.
- Add alternative text to informative images and keep decorative imagery from carrying essential meaning.
- Check colours and structure for readability, not just brand consistency.
Test before every send
Send a test to multiple devices or email clients if practical. Check merge fields, links, dates, pricing and unsubscribe details. Preview text and mobile wrapping can differ from the editor, so inspect the rendered email rather than assuming the template preview is exact.
For a broader evaluation, see our MailerLite review and newsletter workflow guide.
Frequently asked questions
Does MailerLite have email templates?
MailerLite offers campaign design tools and templates; check its current product pages for the available library and plan restrictions.
Should I use a heavily designed email template?
Use only as much design as helps the message. Simple, readable layouts can be easier to maintain and work well on a range of devices.
Do email images need alt text?
Informative images should have meaningful alternative text, while decorative images should not add noise. Keep essential information available as text.
Sources and further reading
Product details can change. Confirm them on the provider’s current pages before purchasing.
Product details and prices can change; confirm them with the cited provider sources. This guide is general information, not legal, tax or financial advice.