MailerLite Free Plan: Limits, Features and When to Upgrade
See what MailerLite Free includes, its current subscriber and email limits, feature caps and signs it may be time to upgrade.
A free email marketing plan can be a sensible way to learn the basics, but it is not a promise of unlimited use. MailerLite’s Free plan has explicit contact, sending and feature limits. Check those limits against your real workflow before importing a list or building a campaign around it.
Current free-plan limits
MailerLite currently lists Free for up to 250 active subscribers and 2,500 monthly emails. Its help page also describes feature caps including three automations, three forms, one landing page, one website of up to five pages, one digital product and two account users. These are provider terms checked for this guide; confirm them again before relying on them.
A subscriber cap and an email-send cap are different. One person can receive multiple emails in a month, so campaign frequency matters. The provider says that exceeding the subscriber limit pauses sending, automations and adding subscribers; exceeding the monthly send limit pauses campaigns and automation emails until the limit resets or you upgrade. Do not assume an overage will simply be billed without interruption.
| Area | Free-plan limit | Why it matters |
|---|---|---|
| Audience | 250 active subscribers. | A list of 300 contacts can exceed the audience cap even if you send rarely. |
| Email volume | 2,500 sends per month. | At 200 subscribers and four newsletters, campaigns alone use 800 sends; add automation messages. |
| Automations | 3 active automations. | Plan the number of live journeys, not just how many draft workflows you create. |
| Forms and pages | 3 forms; 1 landing page; 1 website up to 5 pages. | Check this against separate lead magnets, campaigns and branded destinations. |
| Digital product and users | 1 digital product; 2 account users. | Check what you are selling and how many people need access. |
Who can make good use of it
Free can be enough for a small, permission-based newsletter, a basic welcome sequence or learning how the editor works. It may suit a new project that has few subscribers and predictable, light sending needs.
It can become restrictive if you need more than one landing page, more automation capacity, several staff seats or higher monthly volume. If those are core to launch, compare a paid plan with other providers before building around the free tier.
A practical example: 180 subscribers receiving one newsletter each week generate roughly 720 campaign sends in a four-week month. Add messages from a welcome automation and you can still have room under the monthly email limit, but audience growth is the earlier constraint: once the active list passes 250, the provider says sending, automations and new subscriber additions are paused until you reduce the list or upgrade. Recheck both caps as the audience grows.
Upgrade only for a specific need
Before upgrading, identify the exact limit you have hit and what the next tier unlocks. Compare the cost at your current and likely near-term list size. If you decide to stay free, keep a clean permission record, remove invalid addresses and monitor your monthly send count.
Estimate your campaign volume with the MailerLite Free plan calculator, then read the MailerLite pricing guide and MailerLite review for the broader trade-offs.
Frequently asked questions
How many subscribers can MailerLite Free have?
MailerLite currently lists the Free plan for up to 250 active subscribers. Verify the provider’s live pricing and help pages for the definition and latest limit.
How many emails can I send with MailerLite Free?
MailerLite currently lists 2,500 monthly emails on Free. The allowance is for sends, not simply the number of contacts in your account.
Does the free plan include automations?
MailerLite lists limited automation access on Free, currently up to three automations. Confirm feature caps on the provider’s current plan page.
Sources and further reading
Product details can change. Confirm them on the provider’s current pages before purchasing.
Product details and prices can change; confirm them with the cited provider sources. This guide is general information, not legal, tax or financial advice.