MailerLite vs Brevo (2026): Pricing, Sending and Features Compared
Compare MailerLite and Brevo’s email marketing models, free allowances, contact limits and feature trade-offs before you choose.
MailerLite and Brevo approach email marketing differently. MailerLite’s free allowance is currently framed around subscriber and monthly-send limits; Brevo’s free plan is described around a daily sending cap and a much larger contact allowance. That can make the right choice depend on whether you have many contacts but send infrequently, or a smaller list with a broader publishing workflow.
The key difference in free allowances
MailerLite currently lists 250 active subscribers and 2,500 monthly emails on Free, alongside feature caps. Brevo’s help centre currently describes its Free plan as allowing up to 300 emails per day and storing up to 100,000 contacts. Those are different dimensions: a large contact allowance does not mean unlimited sends or that every advanced feature is free.
For a practical example, a 1,000-person list could fit Brevo’s published storage allowance but a single campaign to all 1,000 would exceed its 300-send daily free cap; MailerLite’s Free audience limit would be exceeded before sending. Check the live plan pages for branding, automation, segmentation and reporting restrictions. Daily caps can affect launch-day campaigns, so translate each allowance into your actual schedule.
| Check | MailerLite Free | Brevo Free |
|---|---|---|
| Contacts | 250 active subscribers. | Up to 100,000 stored contacts. |
| Sending | 2,500 emails per month. | 300 emails per day; unused daily sends do not roll over. |
| Automation | Up to 3 automations, with other feature caps. | Marketing automation for up to 2,000 contacts, according to the current plan table. |
| Operational trade-off | A subscriber cap can matter before sending volume does. | A daily cap can spread a large campaign across several days or require an upgrade. |
Workflow and growth
MailerLite may make sense when you want a focused combination of newsletter campaigns, forms, landing pages and automations. Brevo can be worth considering when its broader customer communication tools or contact-based structure match your workflow. The feature bundle and limits can change, so confirm integrations and plan inclusions directly.
The migration question matters too. If your contacts are already in a platform, map consent, suppression lists, transactional mail, forms and integrations before moving. A new provider cannot repair an unhealthy or poorly permissioned list by itself.
A practical decision rule
Count active contacts, calculate peak-day and monthly email volume, and identify whether you need newsletter creation tools or mostly high-volume sending. Then compare the first paid tier that covers your needs and check any branding or feature caps.
Consider a 1,000-contact list that sends one announcement. Brevo’s published Free allowance stores up to 100,000 contacts but permits 300 sends per day; its help page explains that remaining campaign recipients may need to be requeued on later days. MailerLite Free is capped at 250 active subscribers, so that same list would need a paid plan there. If every recipient must receive a time-sensitive message at once, neither headline free allowance is enough to settle the decision—check the paid tier and delivery schedule.
For more context, read our MailerLite pricing guide, free plan guide and MailerLite review.
Frequently asked questions
Is Brevo’s free plan better than MailerLite’s?
They have different free-plan structures. Brevo currently describes a daily send limit and large contact allowance; MailerLite lists subscriber and monthly-send limits. Your sending pattern and required features decide which fits.
Does Brevo charge by contact or email volume?
Brevo’s published plan structure includes sending limits and other plan conditions. Check its current pricing page for the exact commercial model and allowances.
Can I use MailerLite and Brevo together?
Some businesses use separate providers for different communication jobs, but that adds cost and data-management work. Check consent, deliverability and integration requirements before splitting sending.
Sources and further reading
Product details can change. Confirm them on the provider’s current pages before purchasing.
Product details and prices can change; confirm them with the cited provider sources. This guide is general information, not legal, tax or financial advice.